Search engine optimization (SEO) has only been around for a relatively short period of time, but it has totally changed the way that websites are technically and creatively developed. Knowing how these search engines work and the metrics that drive them is one thing. Implementing strategies and utilizing said information to create volumes of traffic and longevity is another.
A Critical Marketing Component
Think about the last time that you Googled something. Did you go beyond the first page of search results to find what you were looking for? Were you more likely to click on the first few results that showed up?
There’s a running joke in the world of digital marketing that if you want to hide something, you should put it on the second page of search results. Search engine optimization puts more eyes on your website content, which means increased sales, more clients, and a higher volume of sales. Companies that have achieved “first page status” on Google and other popular search engines are there because of their SEO efforts.
How Does SEO Work?
In the not-so-distant past, SEO was done by building a website to appease the Google algorithm. Nowadays, a much more human-centric approach should be taken if you want your site to rank on the first page. At Inudev, we research and develop tailored search engine optimization campaigns for each of our clients based on a number of different tactics.
- Keyword Research and Strategy – The foundation of a great SEO campaign is built by identifying the most effective and resonant keywords for your specific website. This process also gives us an insight into the questions and concerns that your target audience is searching for so that we can target those issues as well.
- Competitive Analysis – There are countless companies vying for the same keywords and top search engine result spot as you. By analyzing the competition’s strengths, weaknesses, and overall strategies, Inudev can find new opportunities to help you grow online and rank higher.
- Blogging and Content Writing – Everything from page content to the structure of your website navigation can have an impact on your SEO results and user experience. Without quality content writing produced on a regular basis, there is no real hope for your SEO efforts as Google tries to look for useful and relevant results. This means that your content must be beneficial to searchers so that Google will actually want to show it to them.
- Continual Monitoring – SEO is not a “one-and-done” kind of thing. In order to achieve success, steady work must be put in and adjustments must be made to continue to attract more traffic to your website and continue ranking.
Search engine optimization is an incredibly useful tool for your company to increase your sales and get noticed by your target audience. Are you ready to finally be seen? Contact Inudev now to learn how we can work to get your website moving up the ranks.